Data from 500+ food creators across the GCC and Egypt. Engagement benchmarks, fraud rates, pricing trends, and what separates top performers from the rest.
Average ER, save rates, and AES scores by follower tier and niche across the region.
What percentage of creators fail fraud checks, and which red flags are most common.*
Rate card ranges for Instagram posts, reels, stories, and TikTok videos by country.
What certified creators do differently: posting cadence, save ratios, and audience quality.
* Based on 7 months of weekly creator data (Nov 2025 - May 2026), 16 contests, 290+ reels. External benchmarks: HypeAuditor (53% UAE fraud rate), Statista (49.2% global fraud, 2023), Invesp (59.8% of brands encountered fraud).
Powered by data from the Beauty Surge, the only platform that scores creator engagement with a 5-layer fraud detection system and save-weighted AES formula.