The System I Built in the Fire
Every Layer. Every Safeguard.
We ran six long months of real Surges in the fire. We faced fraud attempts, algorithm resistance, doubt, exhaustion, and every obstacle imaginable. We emerged stronger. Here's how the system works.
The Fog
I watched this industry lie for years.
Three problems I saw every single day.
No accountability
Brands pay upfront and pray. No measurement. No recourse. Just hope and a hashtag.
Fake engagement
I watched accounts with 500K followers get 200 likes. Likes and comments are bought.
Scattered impact
One creator posts Tuesday. Another Friday. The algorithm ignores both. Individual posts are invisible.
My System
Six steps. Each one solves a lie.
Every step aligns incentives between brands and creators. No one gets paid for nothing. No one loses money to fraud.
You Submit Your Brief
Tell me your product, target markets, budget, and preferred week. One page. I design the contest around it.
I Review Every Campaign
Nothing goes live without my review. I check the brief, the budget, the timing. When it's right, the contest opens.
My Creators Apply
Verified creators see your contest and apply. They bring their track record: AES history, fraud scores, real performance.
You Approve Who Participates
You see every creator's full data before approving. AES scores, past campaigns, fraud record. Full control.
The Surge Happens
Weekly Surge: creators post across 7 days. Day-and-Date Tsunami: everyone posts same day, same hour. The algorithm sees a wave.
I Measure Everything
AES scores calculated, fraud detection runs. Top ER creators earn full amount. Fraud = zero payment, permanent ban. You approve every settlement.
The AES Formula I Built.
I weighted saves at 40%, the highest-intent action on Instagram and nearly impossible to fake. Saves are signal. Likes are noise.
Why I Chose These Weights
Saves (40%): When someone saves your post, they're telling Instagram: "I need this later." The strongest signal of genuine interest, and the hardest to buy.
Shares (25%): A share means someone put their reputation behind your content. That's organic amplification you can't manufacture.
Comments (20%): Real comments show engagement. I also run comment-pod detection. Copy-paste praise from the same 20 accounts doesn't count.
Likes (10%): Everyone likes. One tap. Low effort. Also the easiest to buy. Weighted where it belongs, near the bottom.
Before Me vs. After Me
Same creators. Same products. Different system. Different results.
The Settlement
I Pay for Performance. Not for Promises.
Top performers earn the most. Underdelivery gets proportional pay. Fraud gets zero. Every settlement approved by the brand before a dollar moves.
What Happens in Practice
My Line in the Sand
Five layers of fraud detection. Zero tolerance. No exceptions.
Zero Tolerance. No Exceptions.
Now you know how it works. Let's go.
One brief. One payment. Dozens of fraud-screened creators. Every result on the record. The fog is gone.